Introducing Healthy Charlotte Magazine

In 2022, The Charlotte Observer redefined Charlotte’s Best with a vibrant contest, aiming to involve the community in honoring their favorite places, restaurants, and businesses. This reimagined contest featured a stunning full-gloss magazine, directly reaching affluent households.

Building on this success, we proudly unveil Healthy Charlotte, a timely publication highlighting an important industry and delivering to a highly targeted audience. This unique health magazine will be published on Sunday, March 17.

Charlotte’s drive for innovation continues, particularly in healthcare. With an abundance of choices, individual and families seek top-tier care to enhance their lifestyles. Healthy Charlotte spotlights exclusive content tailored for Charlotte residents, going beyond the obvious ‘eat healthy and exercise’ advice. There will also be opportunities to be part of the story.

Reserve Your Space

Cover concept for illustration purposes. The actual cover design may be different.

Publishes: Sunday, March 17

Distribution: 20,000 prints direct mailed to a highly targeted distribution list in the Charlotte area. This includes homeowners between 34-50 with children and a household income of $175,000+

Space Deadline: Friday, February 9

Art Approval Deadline: Friday, February 16

Challenge-by-choice Mentality

This initiative explores how children benefit from a “challenge-by-choice” approach to physical play, especially on playgrounds and outdoors. Overcoming manageable obstacles, like heights or balance challenges, can significantly aid their development. Families, including teens, can bond over this by trying local ropes courses in Charlotte and Raleigh. Traditional playgrounds may no longer engage older kids, leading them indoors or to riskier activities unsupervised

Healthy Eating
in a Fast-Paced World

Guiding families through simplified healthy eating that prioritizes essential nutrients in balanced meals while streamlining meal prep for busy schedules. Insights from a clinic’s nutritionist and a doctor shed light on nutrient priorities and the impact of foods on health. This story offers swift solutions, furnishing parents with fast, nutritious meal and snack ideas, perfect for on-the- goschedules. Suggestions include pre-prepared snacks and meals between events, plus quick dinners for hectic weeknights.

Guarding Minds
with Internet Safety

Discover expert-endorsed strategies for parents in navigating their children’s internet usage. By engaging child behaviorists, including psychologists, pediatricians, and therapists, this guide delves into establishing healthy screen time limits and best practices. Insights from
child welfare professionals, via associations and nonprofits, provide crucial strategies for ensuring online safety, and safeguarding children from scams and predators.

Healthy Charlotte's Features

Pets: More than Companions

Pet ownership offers significant benefits for mental health and managing chronic conditions. Teens handling type one diabetes showed better glucose level management when responsible for a pet. Seniors with pets may delay Alzheimer’s and dementia onset. Additionally, people of all ages often reduce medication reliance with a companion animal.

Habits to
Hearing Loss

Explore the intricate link between volume levels, audio methods, and hearing safety in an upcoming informational piece. By engaging with audiologists, hearing associations, and local professionals, the focus will shift beyond the obvious loud noises like concerts and construction. The investigation delves into everyday practices such as high-volume headphone use that potentially impact long-term hearing health.

Putting Children’s Best Feet Forward

Discover the pivotal role of proper footwear in preventing sports injuries. Learn when it’s suitable to size up for growing kids’ shoes and explore alternative options for optimal fit. Uncover essential criteria for selecting shoes and gain insights on finding budget-friendly options that offer excellent support.

Healthy Charlotte Advertising Opportunities

Maximize your message's impact by strategically positioning it amidst exclusive health-focused content. Choose from a variety of traditional ad sizes, from 1/3-page to eye-catching 2-page spreads. Elevate your brand with featured profiles and captivating spotlight advertorials.

View Advertising Opportunities

Cover Call out + Advertorial + 1/3 Page
2 or 4-Page Advertorial
Full Page Profile
Premium Cover Options
True Center Double
Mailing Panel Sponsor
2-Page Ad Spread
Full Page Ad
2/3 Page Ad
1/3 Page Ad (Square or Tall)

Multipage Spotlight

Here is an opportunity for your medical practice or services to be featured in Healthy Charlotte, a magazine dedicated to promoting well-being in our community.

This is a two-page or four-page story that focuses on your practice. You are the only quoted source in this feature.

We believe your story will inspire our audience and shed light on the benefits of your practice. This feature will not only highlight your expertise but also amplify your presence within our engaged readership, providing exposure to potential patients and clients seeking your specialized services.

Participating involves an interview and the inclusion of provided photos to capture the essence of the practice. Practice insights and successes will enlighten and resonate with our readership, empowering them to explore traditional medicine further.

500 - 700 word count for 2 page
1,000 - 1,400 word count for 4 page

Featured Profile

Healthy Charlotte magazine offers the opportunity to highlight individuals who bring innovation, compassion, and unparalleled skill to the forefront of healthcare in our
community.

This feature offers an exclusive opportunity to share education, fellowships, insights into a specific practice area, and the philosophy that drives exceptional patient care.

This feature will not only spotlight the individual practitioner’s achievements and expertise in the most professional manner but also serve as an educational and
motivational piece for our readership.

Included:
• 1 professional photo
• 1,200 character count write up
• Business URL and phone number